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Consumers and businesses are unfamiliar with assistive technologies of all types. Consumers need to know more about their options with respect to assistive products, AT devices, services, funding and resources. Businesses also need more information and a better understanding of the business benefits of UD and cost-effective ways to make their products more accessible. A multi-faceted awareness campaign is needed to communicate the existence and benefits of AT and AMT, provide mechanisms for consumers to find accessibility features in products, and showcase best practices in UD. Industry also will benefit from a UD awareness campaign that communicates the market opportunities and showcases best practices in UD. The goal of this multi-faceted campaign will be to build a true, sizable marketplace where the rules of economies of scale begin to operate. |
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